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With businesses focusing more on retaining loyal customers than attracting new ones, email marketing experts have suggested that this approach should be transferred to email marketing campaigns as well. |
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The
latest
offering
in
the
war
of
words
over
email
marketing
versus
social
media
marketing
has
suggested
that
the
two
can
work
in
tandem,
but
only
if
the
audience
demands
it. |
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A
new
study
has
suggested
that
email
marketing
is
still
the
most
successful
online
marketing
tool,
as
well
as
being
the
most
acceptable. |
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The
Advertising
Standards
Agency
(ASA)
has
announced
plans
to
introduce
a
new
set
of
regulations
on
March
1st
this
year. |
