Mobile localisation could work hand in hand with search engine results, an expert has suggested.
Jake Hird, senior research analyst at eConsultancy, has suggested that by using smartphone localisation services, search engines could tailor the results to be even more relative to the user. He earmarked search engine giant Google as a potential forerunner of such a scheme.
Such a design would provide results unique to each person that depends on both their search criteria and location.
"Obviously, it's not set in stone and no one's said anything, but I do get the impression that with (Google) Instant they are going to make it more localised," Hird also said.
The concept could even be rolled out by the end of next year.
"They'll be able to serve up Instant results based on your exact location through your mobile, which is quite an interesting concept but that's the sort of thing I can see happening in the next 12-22 months," Hird concluded on DMA.org.uk.
The suggestions follow Google's announcement of "open now" - a localised search function for iPhone and Android that allows users to filter results to only show businesses that are currently open, based on the opening hours a company will have listed on the site.
If the scheme is rolled out, it will look set to further Google's already enviable status, with January's figures showing that the search engine took a 65.6 per cent market share.