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Metrics, benchmarking and regular testing will be central to any successful email marketing campaign, an expert has suggested. |
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Companies
need
to
focus
on
the
deliverability
and
testing
of
their
email
marketing,
according
to
the
fifth
annual
eConsultancy
Marketing
Census. |
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Mobile
localisation
could
work
hand
in
hand
with
search
engine
results,
an
expert
has
suggested. |
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Email
is
the
most
cost
effective
and
the
most
eco-friendly
method
of
marketing,
but
only
if
email
marketing
lists
are
kept
in
check,
an
analyst
has
suggested. |
