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An expert has claimed that email marketing is still an important way to market businesses, despite the surge in social media usage, reports DirectMarketing. |
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Online
retail
brands
are
failing
to
reap
the
benefits
of
integrating
social
media
tools
with
their
email
marketing
campaigns,
according
to
new
research
by
Responsys. |
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The
UK's
email
marketing
sector
grew
to a
staggering
£336
million
in
2010,
according
to
new
research
by
Econsultancy. |
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The
first
message
sent
to
welcome
users
upon
signing
up
to
receive
branded
emails
are
a
key
opportunity
for
email
marketing
services
to
drive
transactions
and
interactions,
according
to
new
research
from
Experian.
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